Monday, June 30, 2008

10 Necessities for a Home Based Business

When you make the decision to earn income from the internet you will need to go through a set up process to be ready for business.

Following are the basic steps in setting up for home business success.

1. Attitude

The key to your business success is your attitude.

Treat your business like a business.

This is critical whether you are working part-time or full-time. One of my colleagues is a mother who works from home around her family. She has always put her family first whilst at the same time developing her business. She says, "I work part-time, but I have a full-time attitude."

Put another way, "If you have a hobby attitude you will have a hobby income, if you have a business attitude you will have a business income."

You can be successful working part-time and you can be successful working full-time but it is highly unlikely that you will be successful working in your "spare time".

2. Working Environment

A space that you can call your own, free from distractions for your scheduled time.

A comfortable chair and organized desk.

Stationery supplies as required. For example:

- pens

- highlighters

- stapler

- hole punch

- sticky tape

- note book(s)

- a simple filing system

- ring binders

- manila folders

Consider the value of a broadband connection. Your time is valuable and a broadband connection can allow you to get more done in a given time frame.

3. Schedule

Develop a schedule that works for you, your family (or "significant others") and your business. When you allot a block of time for work then use that time for work. Equally important is to schedule time for your other commitments - family time, self education ( reading, listening and viewing), "health time" (exercise, cooking and eating), and leisure time. During these other times don't work. After all if one of the reasons to work from home is to spend more time with your family then you don't want your working at home time to consume your family time.

You are working for yourself and your schedule (by your choice) is your "boss". When you have people calling you or dropping around unexpectedly or maybe out-of-town visitors may want to catch up with you then you need to make a choice. Are you committed to your own business success? What will be your choice in these situations? Only you can decide what is important to you.

In a family environment you may need to negotiate with your partner and children to have your business time agreed upon, during which you will not be interrupted. Put this schedule prominently somewhere so all family members are aware of your work schedule.

4. Describe Your Business

Be able to describe your business concisely; a powerful one or two sentence description that someone can repeat in describing your business to others. A unique and memorable tag line can also be invaluable for promoting your business.

5. Know Your Product or Service

Once you have selected your product or service to sell, it may or may not be something that you use yourself but you need to know your product intimately. If you are selling ebooks then know the content and its value. If you are selling software then use it know it "inside out". You will develop a reputation of providing quality information and because of your product knowledge you can become the preferred supplier.

It is not practical to use certain products (for example a woman may choose to sell man's shoes or vice versa) in which case the seller won't be a product user, however the seller can still know the benefits and features of the product intimately.

6. Administration

Use good record keeping practices.

This may involve a consultation with a tax advisor who can let you know about the optimal way to set up your financial records and what records need to be kept. Your advisor will also recommend record keeping systems and you can find out what software may simplify this aspect of your business. Additionally your obtain advice on the best arrangement for your bank accounts. You will most likely be advised to have a separate bank account.

You will also need to keep track of your various logins, usernames and passwords. A very handy little software tool for this is Treepad available as either the free Lite version (without password protection) or the commercial Plus or Biz versions. http://www.treepad.com

There are other useful tools for this also from a simple paper notebook to free and commercial password keepers. One popular solution is Roboform that will remember your login details and can automatically fill out your login and other registration forms. http://www.roboform.com

7. Computer Protection

Your computer is the lifeline to your business dealings and must be protected including the data that is stored.

You need a virus scanner, personal firewall, anti-spyware and anti-adware and preferably an email scanner with the ability to delete suspect of spam email from the server before it is downloaded to your computer.

Some suggestions are:

AVG Anti-Virus: http://www.grisoft.com

Spybot S&D: http://www.safer-networking.org

Microsoft Anti-Spyware: www.microsoft.com/athome/security/spyware/software/default.mspx

Adaware: http://www.lavasoft.com/

Mailwasher Email Scanner: http://www.mailwasher.net

8. A Domain Name

You will most likely need a domain name for your business and one cost effective registrar is GoDaddy, http://www.godaddy.com.

9. Payment Processing

You will need a way to process credit cards; that may be using services such as:

- PayPal: https://www.paypal.com

- Storm Pay: http://www.stormpay.com

- 2 Checkout: http://www.2checkout.com

- Clickbank: http://www.clickbank.com or others.

This is the most economical way to get started. Once your business picks up you may need to look into your own merchant account for credit card transactions.

10. Email accounts

Once you have your own domain you can use an associated email account. This can further assist in the promotion of your business and promotes a more professional business image.

As a final comment on continuing in your internet business, conduct your business ethically, provide extraordinary service and be proud to put your name to the products or services that you are selling and you will be on track to developing a sustainable long term internet business.

Monday, June 23, 2008

Tips for Setting Boundaries: Making Your Office Your Own

One of the great American dreams is being able to quit a 9-to-5 job to start building a work at home business. More and more people are making their dream come true. But before you quit that job and set up your home office, there are a few issues to consider.

On the plus side, part of your home and related expenses are tax deductible. It's convenient to work while your kids are in school and then be home for them when they walk through the door in the afternoon, and let's face it, not having a boss to answer to is a major plus.

But it's not always the ideal situation. Starting a business from home isn't always easy on families. There are many issues that will affect your family. First and foremost are financial issues. Will you be able to handle the hit to your wallet when you don't have a steady paycheck? If this is an issue, consider working your business part time while holding down a full down job.

It takes a very dedicated person to work from home. There are always distractions to overcome such as the unexpected visits from family members who think you have lots of free time because you don't work a "real" job. It also seems like telemarketers prefer to call in the middle of the day, and don't forget the neighbors dropping by to see if you'll babysit while they run errands. It's very important to let family and friends know your working hours. Tell them in no uncertain terms that your business is your income and you need to block out regular working hours. Also let them know when you are available.

Along those same lines, it is crucial that you explain to your own family that, although you are home, you are not always available to them. This can be confusing to kids. Set some basic rules for them to follow. Let them know your work hours and tell them you expect not to be disturbed. But occasionally, surprise them by quitting early and doing something fun with them!

Here are a few basic rules that will help you and your family handle the new working situation.

* Make sure everyone knows not to answer your business phone. This will save you in a number of ways. You'll be sure to always get your messages. Kids are never good at getting all the details. You'll create a much more professional business image if you answer your own phone.

* If you're children are typical kids, they will want to "borrow" your office supplies. Give them their own office supply center elsewhere in the house! Otherwise, you'll start losing your much needed supplies.

*Set a work schedule at the beginning of every week and post it in a prominent spot so family members can check your schedule to see when you will be available.

Though these issues can and probably will arise, working from home is still the American Dream for many people. Learning to set, and more importantly, enforce boundaries for family, friends and clients will make your business less complicated.

Monday, June 16, 2008

Staying Sane in a Home Business: An "Overload" Rescue Plan

At last, you have achieved your dream. You've escaped the traditional, away from home work force and are now self-employed.

There you sit, in your spiffy new office - whether it's in the corner of the sitting room or in a converted bedroom - surrounded by your equally spiffy new toys... your computer, desk and some strategically placed shelves.

Your new multi-function center will print stuff, fax stuff and copy stuff. (It won't hang out the washing, but hey, you can't have everything.)

You've even got work coming-in and the immediate worry about making a living has vanished. Hooray! You really *can* work from home!

At first, working at home is pure bliss. Then you get a week when everybody and their dog seems to want your services. After putting in a few late nights, you meet all the deadlines and think; phew...I'm glad that's over! You decide to relax and give yourself a day off. After all, you worked all through the weekend and earned it, right?

Unfortunately, the following week you find yourself off to a bad start trying to make-up for your day off. Before you know it, you find that you're dropping further and further behind. You reflect gloomily that when you were working for someone else, at least at the end of the day you were finished...what didn't get done didn't get done!

Well, it's time to take heart and set a few simple strategies in place that will keep you in control of your time...and your sanity.

=== 1. Do NOT Accept Any New Work This Week. ===

Take a good look at what you have on your plate now, and carefully plan the week ahead. Your aim is to regain control. Tell new clients that you are fully booked, but you can put them on a priority list to be phoned next week. (This will not only allow you to catch up, but make your services appear highly in demand.)

=== 2. Build In Time For Leisure and Rest. ===

Not only for this week, but EVERY week. A half hour walk; a twenty-minute break in the sun with a cup of coffee; a quick swim or a movie outing with friends - all these activities can recharge your batteries. You will find that you can achieve far more when you are rested and alert. (How many times have you sat at the computer staring at the screen, achieving very little, because you're over-tired?)

=== 3. Tackle Urgent Tasks First. ===

If you're behind, your first step must be to contact all clients and arrange firm new deadlines. Make sure you base these new deadlines on what you CAN achieve, not what you HOPE you can achieve. If any existing client needs your services or products urgently, bump them up the queue.

=== 4. Prioritize Remaining Tasks. ===

Scrap anything that is not essential, and delegate what you can. Consider involving family, business associates or friends to handle some tasks. (Warning: do not hand over tasks that must be carried out only by you as the principal of the business. Your reputation is important.)

=== 5. Set Achievable Daily Goals. ===

If you finish a task ahead of schedule, begin the next... but adhere to a definite cut-off time each day. What you are doing this week is establishing a system that will continue to work for you.

Getting out of trouble when your business is in overload is just like getting out of debt. Your business rating is similar to your credit rating - nothing can be gained by denying that a problem exists. Nothing can be gained by slipping deeper into the mire. Call a halt; contact the main players; set workable strategies in place and you can quickly regroup.

Before you know it, your home business dream will be on track once more.

Monday, June 9, 2008

Taming Your To-Do List

The worst thing about to-do lists is they seem to breed every time you look away. Just as you think you're getting somewhere, another task needs to be added. It's downright depressing. You might be forgiven for wondering if there is anyone on earth who actually manages to tick off all the items on a to-do list before the end of the day.

Take heart. It is possible to tame your to-do list - and not by taking a pair of scissors to it to cut it in half. What you need to do is look beyond the list, at the way you handle your time.

Don't worry. This is not just another 'time management' lecture that you've heard a thousand times before. It's a simple, workable approach to taking back a measure of control. By following 4 easy steps, you can introduce more flexibility into your working week - and finally tame that list!

Step 1. Think in Terms of Tasks, Not Hours

In an effort to control the way we use time, most of us allocate a certain number of hours to our 'working week'. If you work outside the home, this may be imposed upon you. If you work from home, you decide your own hours.

Then what happens? In comes the out-of-control 'to do' list. You make a list of all the things you have to do. Then you add more. You try ranking them in order of importance, and the lesser things never get done. Worse, some of the semi-important things keep getting bumped down the list. You work all the hours you have set yourself, and more - but the list just keeps growing.

What to do?

Start thinking in terms of tasks to be done, rather than total hours to be worked. You'll find that some tasks can be grouped under a general 'project' heading. You might end up with two or three projects to be completed. (Leave yourself some time for repetitive everyday tasks - email, customer service etc.)

Step 2. Establish A Pool Of Hours

Now allocate a "pool of hours" to each project. Don't use up all the hours in your working week when you create this pool of hours (or several pools). The whole idea is to build in some flexibility, so you don't feel overwhelmed.

How many hours should you allocate to each project? Naturally this will vary according to the complexity of the tasks. Some projects might take only 3-4 hours. Others might need 15 hours, or 30. Estimate the likely time to completion, based on your previous experience. Then look at your deadlines. If Project #1 is due in two weeks and you estimate it will take 12 hours to complete, allocate 8 hours per week to that project. This gives you a couple of spare hours per week. Always allow yourself a small buffer, so you won't panic if it takes longer than you expected.

Step 3. Start With A Sprint

When you begin each project, start by 'sprinting' through a rough outline. This will get you off to a fast start, and the psychological benefits of having an outline completed quickly can last throughout the entire project. Set a time limit to brainstorm the outline - thirty minutes, an hour, whatever works for you.

Then divide your project outline into chunks and start working on one 'chunk' at a time. Be flexible about how you divide your hours. If you're in the mood and everything's going well, you can use more of your pool of hours for this project in one day. If you're hitting a roadblock and you need to let it 'simmer' for a while, put it away and turn to a different project and start dipping into a different 'pool'.

Step 4. Wrap It Up and Reward Yourself

If you've estimated your time correctly, then you'll usually finish your project on time or with hours left over. This may well be a whole new experience for you! Instead of feeling panicked that you are ticking off an endless list of tasks without ever getting to the bottom of it, you have the satisfaction of completing a project when you planned to. If you have a few leftover hours in your pool, you have a choice - transfer them to another project, or use them as 'bonus time'.

It's a nice feeling to actually have a few hours that you can use to reward yourself instead of diving headfirst into yet another job. You'll find that this is a great motivator to avoid distractions - we all work better with the prospect of a couple of hours free to do something we enjoy.

Bottom line: Become task-oriented rather than time-oriented; work from a pool of hours; start with a sprint, then reward yourself by taking some time out using any leftover hours. You'll enjoy work more - and tame that to-do list in no time!

Monday, June 2, 2008

Online Post Office Helps Small Businesses

When the internet came into popular usage many predicted that postal service would become under used as people relied less on paper documents and more on email.

What really happened is that businesses popped up all over the internet (Amazon, Toys 'R' Us) selling online - thereby increasing the load for home and business delivery. While couriers like UPS initially took over this area the United States Postal Service realized what small businesses would be looking for: convenience, cost efficiency and service.

Keeping up with marketing and mailing needs can easily swamp a home business. Stuffing envelopes, delivering packages and getting stamps and materials eat into time and profits.

Since UPS gobbled up the majority of residential delivery's in the first 'Online Shopping' Christmas season in 1999, USPS has been fighting fire with fire by providing online solutions for individuals and business owners alike.

What services are now available to help businesses like yours?

Ordering Postage and Packaging Supplies

Are you ready to send out the monthly invoices or have a rush shipment but no box to pack it in? Not only can you now order these items online so you never run out, but the packing supplies are FREE! Hard to beat that value.

Order your stamps and boxes ahead of time and you won't be rushing at the last minute to find what you need - or waste valuable time standing in line at the post office.

You can also check out services like stamps.com which allows you to print the postage (think: no stamps). Anything to make business faster and more efficient.

Arranging Pick Up

The competition with FedEx and UPS has instigated a positive change in the postal service's customer service. Just like the couriers USPS will pick up your mail instead of making you stand in another line up. You can even make the arrangement through their website.

Marketing Solutions

Postal services have upped the anti with the creation of mailing services for gift cards, business post cards, periodicals or even letters and flyers.

Business owners know how important it is to stay in contact with their clients, but who has the time to stay on top of the mailings? If you register to create and mail them from your computer there is no excuse. USPS will send one or one thousand — whatever you need, whenever you need it.

The internet has helped small businesses in numerous ways. Now you can get all of your mailing services with the touch of a button. Whether you need to create a mass mailing, get packing materials or pay for stamps you can get it done online - saving business owners time, money and stress.